Y O S H I E  S A K U M A

 

             Permanent, Customized Straightening for Smooth, Shiny Hair

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Japanese Hair Straightening, also known as thermal reconditioning, is a permanent straightening service for curly, wavy, and frizz-prone hair. Treated hair remains straight, while new growth retains its natural texture.

 

With more than 30 years of experience and over 17 years educating hair professionals, Yoshie customizes every step based on each client’s hair texture, condition, and chemical history. She pays meticulous attention to every detail—from product selection and sectioning to application and processing time—to create smooth, shiny, healthy-looking hair while prioritizing its condition.

 

Yoshie also has extensive experience working with highlighted and color-treated hair. When the hair’s condition allows, she carefully adjusts the treatment for different areas of the hair. A consultation—and strand testing when needed—helps determine the safest and most appropriate approach.

 

Customized premium protein care is included with every service.

 

Starting at $700. Final pricing and timing depend on hair length, density, condition, and chemical history.